Crisis of Epic Proportion: The Case of Toxic Avengers

This week is an important one for many die-hard DC Comics fans. Precisely one year ago was the last appearance of fan-favorite character Stephanie Brown before The New 52 began and she took a seat on what DC Editorial refers to as “the bench.” Stephanie’s not alone on the bench by any means, joined by many other much-loved characters, such as Secret Six, Cassandra Cain, Wally West, Stargirl, Red Tornado, Xombi, Icon, Azrael, The Spirit, Metamorpho, The Warlord… the list goes on. We’ve recently seen first confirmation of some eagerly awaited returns, notably with the announcement of Black Lightning and Blue Devil starring in an upcoming DC Universe Presents storyline and Rose and The Thorn arriving in her own National Comics one-shot. Suffice to say, however, Stephanie’s current missing status is a loudly vocalized sore point for her fans.*

Speculation on why Stephanie hasn’t appeared in the past 12 months has run the gamut, from sales-based — her last series cancelled on a light 22,695 reported circulation — to conspiracy-based, wherein DC Editorial has singled her out for being kept out of the DC Universe. While there may be arguments for a degree of the latter (although I don’t personally subscribe to them), what seems to be missing in much of the discussion since the start of The New 52 is the history of this phenomenon over the last twenty-five years. What follows is a look at six fan favorite DC Comics properties who have lived on the bench — most far longer than 12 months — how they got there (including sales estimates where available), and where they are today.

Aquaman

Cancelled: Aquaman #13 (December 1992)
Returned: Aquaman #1 (August 1994)
Benched: 20 months
Cancelled: Aquaman #75 (January 2001) at 16,872
Returned: Aquaman #1 (December 2002)
Benched: 23 months
Cancelled: Aquaman: Sword of Atlantis #57 (October 2007) at 12,931
Returned: Blackest Night #8 (May 2010)
Benched: 31 months
Relaunched: Aquaman #1 (September 2011)

Current status: Top 30 seller at 57,675

Lesson learned: Start slowly and build it up. Aquaman has a speckled history when it comes to maintaining an ongoing series. On one hand (get it? Heh.), he has had several runs most fans would consider definitive and no shortage of quality talent working on them. On the other hand (nope. Not going there.), the King of Atlantis also has a pop culture reputation for being the lamest of the Super Friends. How do you counteract that and ensure readers are going to be salivating for a new book? You take your time.

DC wisely spent a year between the resurrection of Arthur Curry and the launch of his ongoing title building Aquaman into a character we all wanted to read, and even longer doing the same for his co-star Mera. Reigniting a marriage that hadn’t been properly long term since before Aquaman led the Justice League Detroit has given the book a new spin and potentially a new audience. Blackest Night and Brightest Day gave us not one, but two badass aquatic champions that now outsell many Avengers and X-Men titles, not to mention most of DC’s own books.

Swamp Thing

Cancelled: Swamp Thing #171 (August 1996)
Returned: Swamp Thing #1 (March 2000)
Benched: 43 months
Cancelled: Swamp Thing #20 (October 2001) at 10,900
Returned: Swamp Thing #1 (March 2004)
Benched: 29 months
Cancelled: Swamp Thing #29 (August 2006) at 7,434
Returned: Brightest Day #23 (May 2011)
Benched: 57 months
Relaunched: Swamp Thing #1 (September 2011)

Current status: Healthy seller at 36,257 and critically acclaimed

Lesson learned: It pays to wait for the right pitch. Swamp Thing is a case where having too popular a creative team on a previous run can clearly be a detriment. A few creators have had success on old Swampy since Alan Moore gave up the reins 25 years ago, most notably Mark Millar, but many top notch creators took a shot and fell short as well. Whether it was because they were too far adrift of previous versions fans loved, or conversely too similar, new iterations of Swamp Thing have had a bit of problem taking root (I should stop.).

Returning a human Alec Holland to the page was a great new twist that got a lot of fans sitting up and taking notice. Not even having his moss-covered alter ego appear until the seventh issue gave the title an early angle to separate it from previous try-outs. In addition, moving Swamp Thing back to the DC Universe proper from its home at the Vertigo imprint has also brought with it a ton of new reader potential, while not alienating an audience still looking for straight-up horror by a quality creative team. The stars aligned for this book’s success, and sometimes that’s worth waiting for.

Hawkman

Cancelled: Hawkman #17 (September 1987)
Returned: Hawkworld #1 (June 1989)
Benched: 21 months
Cancelled: Hawkworld #32 (January 1993)
Returned: Hawkman #1 (July 1993)
Benched: 6 months
Cancelled: Hawkman #33 (May 1996)
Returned: Hawkman #1 (March 2002)
Benched: 70 months
Cancelled: Hawkgirl #66 (July 2007) at 14,975
Returned: Hawkman Special #1(August 2008)
Benched: 13 months
Died: Blackest Night #1 (July 2009)  
Returned: Blackest Night #8 (May 2010)  
Benched: 8 months
Relaunched: Savage Hawkman #1 (September 2011)

Current status: Struggling at 15,460

Lesson learned: Some characters just can’t be kept down. Hawkman is the character Grant Morrison famously referred to as “radioactive” — obvious precursor to today’s proliferation of the word “toxic” — in 1998 when told he couldn’t even use the name in his top-selling JLA book. Clearly, though, no one has quite given up on the winged warrior. Good thing too, as the James Robinson and Geoff Johns penned 2002 series stands out as one of the most critically acclaimed versions of the character since the Silver Age. I do not believe it was coincidence, however, that this most successful iteration came after a nearly six-year bench.

Fan enthusiasm, even desperation, can lead to a character whose return actually means something in our event-driven comics industry. Creators are not immune to this phenomenon either, as most are fans themselves, advocating for their favorites from within the industry as many of us are from without. What DC did for Hawkman in the late 90s was curate this enthusiasm carefully, making sure that when the time came to reintroduce their decades-long star, there were people waiting and the book would surpass its previous sales attempts. Judging by current numbers, maybe they should have taken the same approach more recently.

Justice Society of America

Removed from universe: Last Days of the Justice Society #1 (April 1986)
Returned: Armageddon: Alien Agenda #4 (January 1992)
Benched: 45 months
Cancelled: Justice Society of America #10 (April 1993)
Many died/retired: Zero Hour: A Crisis in Time #3 (July 1994)
Returned: JSA Secret Files #1 (June 1999)
Benched: 59 months
Appeared in: JSA, JSA: Classified, Justice Society of America until #54 (August 2011) at 25,584
Relaunched: Earth 2 #1 (April 2012)
Benched: 8 months

Current status: Top 15 seller at 74,143 and critically acclaimed

Lesson learned: Take a chance, even if conventional wisdom tells you otherwise. The Justice Society should be a lesson in the idea that great ideas stand the test of time, but that hasn’t always been the prevailing opinion at DC. With the merging of their home Earth 2 in Crisis on Infinite Earths, the JSA was left as the elder statesmen (and women) of the DC Universe — and a lot of editors felt their relative age was a detriment. Not believing that characters that operated in World War II could be relevant, the team was unceremoniously shuffled off to Ragnarok, destined never to return else the world be destroyed.

Fast forward nearly four years, the team is brought back for a title that failed to light up the sales chart. Many pundits took this as confirmation that they were right all along. Older heroes can’t sell. In another universe-altering event, the team was decimated and asked to quietly step aside — that is, until a new take could be devised. Now fully embracing the concept of an inter-generational team, the JSA has been a top seller ever since, blending tradition and fresh takes in equal measure. Even when it came time to relaunch the group in The New 52, DC was able to immediately triple flagging sales with a fresh exciting take. Characters may be de-aged, but at their root is a blend of traditional personality and heroism with increased diversity and a sense that anything can happen.

Doom Patrol

Last pre-Crisis appearance: DC Comics Presents #52 (September 1982)
Returned: Doom Patrol #1 (July 1987)
Benched: 58 months
Cancelled: Doom Patrol #87 (January 1995)
Returned: Doom Patrol #1 (October 2001)
Benched: 81 months
Cancelled: Doom Patrol #22 (July 2003) at 12,176
Returned: JLA #98 (May 2004)
Benched: 10 months
Cancelled: Doom Patrol #18 (January 2006) at 13,853
Returned: Doom Patrol #1 (August 2009)
Benched: 44 months
Cancelled: Doom Patrol #22 (May 2011) at 9,299

Current status: Benched

Lesson learned: Not every character can support a book all the time. On paper, the Doom Patrol seems like a surefire hit. One part heroic defenders in a world that fears and hates them (*cough* X-Men *cough*), another part just wildly weird fun, should add up to instant success. Unfortunately, only one creative team working on Doom Patrol since the Silver Age has lasted more than two years without cancellation: Grant Morrison and Richard Case. With all other runs lasting 18, 24, 22, 18 and 22 issues respectively, it’s no surprise DC wants to tread carefully with their next iteration. Does that mean we’ll never see the World’s Strangest Heroes again? Certainly not. If the history of comics teaches us anything, every character comes back. Every. Last. One. Even Lady Cop came back. Lady. Cop.

Blue Beetle

Cancelled: Blue Beetle #36 (April 2009) at 10,620
Appeared in: Teen Titans, Justice League Generation Lost until #24 (June 2011)
Relaunched: Blue Beetle #1 (September 2011)
Benched: 3 months

Current status: Pending cancellation at 13,923

Lesson learned: Don’t ignore your own best practice. Only introduced in 2005, Jaime Reyes is a fairly new character, but DC has clearly been very committed to his success — keeping him consistently at the front of high profile series despite his own cancellation at around ten thousand units. Perhaps DC overestimated Jaime’s popularity in his appearances on the Smallville and Batman: Brave and the Bold television series. Perhaps they just believed the marketing opportunity of The New 52 would give him a positive boost. Either way, they were wrong. By relaunching Blue Beetle with nearly no thematic difference or time off from a previously failed series, DC is likely either headed back to the drawing board with Jaime soon, or will now be benching him for a much longer period of time.

More than any of the examples above, Blue Beetle could be a cautionary tale for the value of keeping characters on the bench until they are truly guaranteed a good shot. DC has a unique opportunity in The New 52 to be able to pick and choose which aspects of their characters are going to resonate most with fans, and therefore result in higher sales. For instance, I have loved Donna Troy, the former Wonder Girl, for thirty years as if she was a girl growing up next door. Her absence in current continuity saddens me to no end. Even so, I’m not sure the woman I grew up loving is the divorced/widowed, twice de-powered, thrice origined super-hero that, in my estimation, only a handful of writers handling her understands. Some time away may not be the worst thing in the world if she returns a stronger, more viable character — one that will never have to be put through such a wringer again in attempts to make her interesting (or coherent) to the audience as a whole.

So, the question I have to ask myself is, do I want my favorite character to return right now or just right?

* If you’d like information on how to participate in a fan movement to return Stephanie Brown to the pages of DC Comics THIS WEEK, check out this link to Waffles for Stephanie.

Filed in: Crisis of Epic Proportion, Special Features, Top Stories Tags: , , , , , , , , ,

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  • http://twitter.com/CubReporterK Keith Callbeck

    Great list, Matt! I would add the Kryptonian Supergirl to the list.
    Died Crisis OIE #8 1985
    reintro’d as Matrix Supergirl 1988
    Merged w Linda Danvers 1996
    Reintroed as a Kryptonian in Batman/Superman 2004.

    An astonishing 19 years on “the bench”

    • http://twitter.com/FotoCub Matt SantoriGriffith

       True enough. As much as I liked the Linda Danvers-Earth Angel version of Supergirl for her own merit, it wasn’t the same character or even close. It’s so beloved today (and for good reason), but I wonder how many fans would be happy seeing Cass or Steph brought back as a devil-worshiping teenager who was merged with a protoplasmic construct from a parallel universe to become an Earthbound angel.

      Probably would cause a little uproar. ;-)

  • http://twitter.com/CubReporterK Keith Callbeck

    Jurgens tried to bench Booster during Death of Superman and he was brought back quickly in the horrible-in-every-way Extreme Justice as amoured Booster. Would rather he stayed a civilian than suffer that fate.

  • http://twitter.com/MattNat2000 MattNat

    An excellent piece that looks at the situation from all angles.  As one of those aforementioned Stephanie Brown and Cassandra Cain fans, I understand what you are saying.  It still doesn’t quell my bad feeling about their benching, though.  Still, I’ll try and keep these things in mind.

    • http://twitter.com/FotoCub Matt SantoriGriffith

      Thanks, Matt! I do hope fans contact DC this week with the Waffles for Stephanie campaign though. I haven’t seen much about it recently, but I know from past experience, direct contact works waaaay better than online contact. It matters!! :-)

  • http://twitter.com/FotoCub Matt SantoriGriffith

     Thanks, Matt! I do hope fans contact DC this week with the Waffles for Stephanie campaign though. I haven’t seen much about it recently, but I know from past experience, direct contact works waaaay better than online contact. It matters!! :-)

  • http://twitter.com/CubReporterK Keith Callbeck

    Another is Superboy (Kal-El as a costumed teen) which functionally disappeared from 1986 to 2009, and is gone again post-Flashpoint. Lots of young men and clones using that name, but not Kal.
    Byrne said his biggest regret with his Superman reboot was dropping Superboy. His series was to be more like Morrison’s with Kal learning his powers. DC chickened out and so it goes.

  • Ryan Joseph

    Firestorm & Green Arrow – 2 other examples of benched characters certainly suffering in the New 52 :(

    • http://twitter.com/FotoCub Matt SantoriGriffith

      What’s interesting, and something I didn’t get into here for space considerations, is that more than half of the books selling under 25K have had radical creative changes (both writer and artist) in an attempt to shake them up and improve sales. Green Arrow and Firestorm are among them. Alas, that methodology does not seem to make that much of a difference. Once you start sliding at that level, there’s a downward momentum that’s hard to stop.

      On a more personal note, I suspect my husband would have been much happier had Green Arrow not appeared this past year than been the way he is in the book he’s in. I hear about it pretty much once a week. :-(

  • http://twitter.com/JanArrah Jan Arrah

    First, I think Savage Hawkman failed more because it ignored completely the recent Hawkman series and origin that got critical acclaim than anything else.
    Second, I think Giffen’s Doom Patrol along with the Palmiotti/Gray Freedom Fighters would have done vastly better if they had gotten the boost from the new 52 as opposed to just floundering by themselves. Neither title got ordered much to begin with due to the comic stores lack of interest and I think that is all more about DC not really pushing the titles enough more than anything else. I hope the Doom Patrol does come back and I hope they keep aspects of the Giffen run. It appears Freedom Fighters might be coming back, through another series of minis. So let’s hope.

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