February 21th 2014 – This spring, prepare for Marvel to break the mold again! Marvel Entertainment is partnering with LOWRIDER MAGAZINE in a unique cross-promotion that is sure to SHIFT fans into HIGH GEAR with the release of ALL-NEW GHOST RIDER.
In this promotion, Source Interlink Media’s (SIM) LOWRIDER MAGAZINE will feature the cover story of “Marvelous Mayhem” showcasing the newest character to take up the Ghost Rider mantle! Gorgeously rendered by writer/artist Felipe Smith, this cover features the newest Spirit of Vengeance posing with a stunning cover model and the meticulously-designed lowrider custom car of the month!
On sale in April, this one-of-a-kind issue of LOWRIDER MAGAZINE, will feature an exclusive interview with Marvel’s Editor in Chief Axel Alonso and ALL-NEW GHOST RIDER writer, Felipe Smith featuring artwork from ALL-NEW GHOST RIDER #1 to entice LOWRIDER MAGAZINE readership to continue chasing the adventures of the all-new Ghost Rider, Robbie Reyes.
Jonathan Rheingold, Marvel’s V.P. Custom Solutions & Ad Sales, emphasizes how Robbie Reyes – Ghost Rider – is the perfect character to bridge both publishing outlets, “Robbie, the most recent host of the Spirit of Vengeance, Ghost Rider, represents the quintessential individual that would be a reader of Lowrider. When the Marvel editorial team was seeking a magazine partner to help promote the release of the ALL-NEW GHOST RIDER, LOWRIDER MAGAZINE was at the top of our list. This is a great illustration of life imitating art and art imitating life.”
Joe Ray, Editor of Lowrider Magazine echoes Rheingold’s comments, “The lowrider community is a largely Hispanic-dominated culture whose influence was born out of the Los Angeles lifestyle. With the new Ghost Rider being of Hispanic descent and out of East L.A., many of our readers and fans will instantly have a connection with him and want to explore a comic that echoes their own unique Los Angeles and auto-enthusiast lifestyle.”
In turn, during the month of April, Marvel Comics will feature full-page advertisements for LOWRIDER MAGAZINE across various titles in its comic book line. This initiative will also expand out into a series of high exposure press announcements, social media campaigns and much more across both Marvel & LOWRIDER MAGAZINE channels that is sure to engage comic book fans and auto-enthusiasts alike!
Retailers will want to BOOST their orders with the expected increase in auto-enthusiasts this unique promotion is sure to DRIVE into the stores.
Once again, the biggest creators bring you the biggest characters in the biggest stories…and it’s happening NOW! with ALL-NEW GHOST RIDER and LOWRIDER MAGAZINE.
ALL-NEW GHOST RIDER #1 drifts into stores this March! For more on Ghost Rider & All-New Marvel NOW!, please visit now.marvel.com and join in the conversation on Twitter with hashtag #MarvelNOW.
ALL-NEW GHOST RIDER #1
FELIPE SMITH (W) • TRADD MOORE (A/C)
VARIANT by Felipe Smith
ANIMAL Variant by Mike DelMundo
YOUNG VARIANT BY SKOTTIE YOUNG
“ENGINES OF VENGEANCE” PART 1
A street race leads a young man on the FAST and FURIOUS road of destiny. Amid an East Los Angeles neighborhood running wild with gang violence and drug trafficking, a war brews in the criminal underworld! With four on the floor, Marvel’s newest GHOST RIDER puts vengeance in overdrive!!!